📱 🚀 🔥
// UGC creator program for B2C apps

Own the feed. Get millions of views.

We turn organic short-form into a real distribution channel for your app, by building and operating a pool of creators that post about you, every single day.

+300Mviews generated
$0ad spend
~$0.43blended CPM
// the shift

Three ways to reach users. Only one is free.

Ads, influencers, and the algorithm. Short-form video flipped which one actually drives reach, and the free one won.

Before short-form
Influencerspaid
Adspaid
Algo-recommendedfree
After short-form
Algo-recommendedfree
Adspaid
Influencerspaid

The algorithm is the only free channel. And it has never been bigger.

// the method

We build the machine that wins the new feed.

We deploy and run a pool of creators posting a high volume of UGC-style content about your app, then we let data decide what scales.

🎯
01 · Hiring

Recruit the right creators

We hire creators who already consume your niche, then spin up fresh TikTok & Instagram accounts.

🎬
02 · First posts

Warm up & go live

Accounts are warmed up, then each creator posts two videos a day, recreating proven viral formats.

🔬
03 · Refinement

Find what works

We read the data, tighten hooks and formats, and rotate out creators who aren't landing.

🚀
04 · Double down

Scale the winners

Winning formats get replicated across every creator. Volume × quality compounds, fast.

// case studies

Real apps. Real reach. Zero ad spend.

Case study 01
Parrot YC
Language-learning app
90M
views in one month
A crowded category, scaled from scratch with zero paid media. We deployed vetted creators posting daily and ran rapid hook experiments, borrowing the best formats from competitors and niche trends. Top video: 25.9M views.
$0.52
CPM
25
creators
$0
ad spend
Case study 02
Cheateye
Cheater-buster app
52M
views in one month
A niche, emotionally charged product targeting women 20–35 across the US, France and Spain. We matched creators to the exact persona, built hooks around authentic emotional triggers, and localized per market. Top video: 2.8M views.
$0.35
CPM
20
creators
$0
ad spend
Case study 03
Yubo
Gen-Z social network
22M
views in one month
Yubo wanted installs across the US, Germany and the Netherlands at once, without diluting the message per market. We built a multilingual creator team, tested platform-native formats market by market, and scaled what converted. Top video: 5.1M views.
$0.41
CPM
15
creators
$0
ad spend
// pricing

Simple, transparent packages.

A 3-month minimum is strongly advised. Organic needs time and iteration to compound. Creator salaries are included in the fee.

👌 Classic

The standard setup that delivers.

$15,000 / month
  • ✓ 10 vetted creators posting daily
  • ✓ ~1,200 posts / month across TikTok + Instagram
  • ✓ Creator salaries fully included
  • ✓ Full content strategy & weekly briefs
  • ✓ Hook & format iteration
  • ✓ Performance reporting
  • ✓ You own all content, repurpose it as ads
Start with Classic

* Creator bonuses are strongly recommended and not included. Budget an extra 10–20% to incentivize top performers.

✊ Pro

Double the scale. Same full-stack operation.

$28,000 / month
  • ✓ 20 vetted creators posting daily
  • ✓ ~2,400 posts / month
  • ✓ Everything in Classic
  • ✓ Dedicated account lead
  • ✓ Weekly sync call
  • ✓ Custom reporting (Google Sheets, Excel…)
Scale with Pro

Best for apps ready to saturate proven formats across more creators and markets.

// getting started

From call to live in two weeks.

1

Discovery call

We start with a call to understand your product, your audience, and your growth goals, and whether a creator program is the right fit.

2

Setup & strategy

10–14 days

We research your space, recruit and onboard creators who fit your niche, and prepare the initial content strategy.

3

Campaign launch

Creators go live from day one. We run three four-week cycles, each building on the last.

Cycle 1 · weeks 1–4
Test & iterate on hooks, formats, and personas.
Cycle 2 · weeks 5–8
Double down on what works and scale winning formats.
Cycle 3 · weeks 9–12
Maximize reach: saturate proven formats across creators & platforms.
👋
// let's talk

30 minutes to show you how we work.

No deck-reading session. We'll walk you through the exact engine we'd build for your app, and the views it could generate.

Book a 30-min call hello@internetpeople.agency